The current context
Children today are growing up in a faster, more pressured world – constant stimulation, rising expectations, digital overload, social comparison and increasing emotional complexity.
This moment calls for a shift. From reactive mental health responses to proactive psychological fitness.
Parents are facing:
- Increased anxiety and emotional overwhelm in their children
- Greater behavioural challenges, withdrawal, frustration, and perfectionism.
- Reduced confidence in how to support their child’s emotional needs
- Feeling isolated, under‑resourced, and unsure where to turn.
Many parents are doing more than ever, but with depleted capacity. This is not a deficit of care. It is a failing of support, tools, and capacity‑building.
We are listening and adapting
We empower parents through:
- Practical, science‑backed skills and tools they can use immediately
- Clarity for understanding emotions and behaviour
- Language that helps parents feel confident and empowered
- Community and shared experience – reducing isolation
- Guidance that fits real family life, not idealised perfect parenting
This is not therapy. It is training for life.
When parents build capacity, children absorb it.
Research consistently shows that parental wellbeing is one of the strongest predictors of a child’s long‑term emotional wellbeing and mental resilience.
When parents feel regulated, supported, and confident:
- Children feel safer
- Emotional regulation improves
- Relationships strengthen
- Challenges are navigated with greater flexibility
Yet parents are rarely supported early.
Bounce Forward are changing that.
Our Impact
We are proud to be the leading charity for building psychological fitness, trusted by schools, partners, and parents across the nation
1 million+ children reached with our evidenced based teaching and learning
25,000+ parents directly supported since 2020
99% of parents report increased confidence in supporting their children build mental resilience and emotional wellbeing, their home life improved and communication strengthened.
These sessions weren't just helpful - they were transformational. As a parent, I found the tools and insights shared to be both practical and deeply meaningful. They helped me connect with my child in new ways, and reminded us both how important it is to be kind, be human, and stay grounded - even when things get tough.
Proactive action is urgent
We’re living in a different psychological era.
Our children are growing up in a world that demands more, moves faster, and leaves less room to breathe. And yet, we’re still parenting with models built for a different time.
Supporting parents early is not just compassionate – it is effective.
Proactive action upstream reduces future demand downstream, on schools, health services, and crisis support. This action can simultaneously strengthening children’s long‑term resilience and improve outcomes across education, wellbeing, and adulthood.
By investing in parents before problems escalate, we contribute to healthier families today, and healthier adults tomorrow.
What we are doing next
Today, success isn’t just about intelligence or achievement. It’s about adaptability. It’s about emotional regulation. It’s about resilience. It’s about knowing how to recover, reset, and re-engage when life gets hard.
- Because living without balance leads to burnout.
- Thriving requires a different kind of strength.
- The goal isn’t certainty — it’s capacity.
- And inner systems determine outer outcomes.
We’ve created a parent platform, Healthy Minds for Parents.
A space dedicated to building and nurturing psychological fitness in children — the essential combination of mental resilience and emotional wellbeing that allows them not just to survive, but to truly thrive.
Inside parents will access science-backed courses that help them support their child’s emotional world, strengthen their inner resilience, and build the skills they need to face challenges with confidence and clarity.
Because the future belongs to those who can adapt. To those who can regulate. To those who can recover and to those who can grow through pressure instead of breaking under it.
This space is a new way for us to support and empower parents of school aged children.
We will continue to work closely with schools, local authorities, and partners to provide our core parent programmes to defined groups of parents, ensuring the right type of support reaches families in the best way and at the right time.
There are over nine million school-aged children in the UK – and behind every one, a parent navigating this new psychological era.
The need for proactive, preventative is urgent and essential; and we are ready to act.
Partner with us to create lasting generational change
By working with Bounce Forward, funders enable high-leverage impact: earlier support for
families, reduced system pressure, and healthier adults tomorrow.
Bounce Forward is committed to –
- Reaching parents earlier
- Normalising psychological fitness as part of everyday parenting
- Supporting families at scale through partnerships and digital access
- Creating generational change through prevention
We invite partners to join our movement and to help scale proactive, strength-based parent support to create lasting, generational change together.
Contact us to set up a meeting.
